ATA’s Guidelines for Trustmark Operators
The ATA’s Guidelines for Trustmark Operators (2008) cover the practice areas for online merchants. One of the stated goals of these guidelines is for the trustmark operators to have the ability to act as “APEC privacy accreditation service providers” using the APEC Privacy Framework and therefore deal with market demand for privacy assurance services. The practice areas are information disclosure, practices, security, privacy, alternative dispute resolution, and monitoring.
The Asia-Pacific Trustmark Alliance (ATA)
The Asia-Pacific Trustmark Alliance (ATA) was created by the respective domestic trustmark owners to allow Internet e-commerce Web sites to be “instantly recognizable by end-users, not just in their domestic markets but also in the global marketplace.” This alliance creates opportunities for businesses accredited by domestic trustmark owners beyond their local markets
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ATA Trustmark Members in Asia

The regional organization currently has the following members in Asia:
- Japan: EC Network (ECNetwork); Tradesafe Inc (Tradesafe)
- Korea: Korea Institute for Electronic Commerce (KIEC)
- Philippines: Qartas Corporation (Sure Seal)
- Singapore: CommerceNet Singapore (CNSG); Consumers Assoc. of Singapore (CASE)
- Taiwan Secure Online Shopping Association (SOSA)
- Thailand: Ministry of Commerce’s Department of Business Development (DBD)
- Vietnam: E-commerce Development Center (EcomViet)
TradeSafe Trustmark Japan
TradeSafe e-commerce Trust & Safety solution provider

Trustmark South Korea
Main activities include the eTrust mark, building trust for e-commerce
Sure Seal Trustmark Philippines

The first Business Verification Service for online business
Trustmark Singapore
TrustSg is an initiative by the National Trust Council
SOSA Trustmark Taiwan

Taiwan Secure Online Shopping Association

Thailand Trustmark
The certificate of trustworthiness in e-commerce
Trustmark Vietnam
E-commerce Development Center (EcomViet)
Euro-Label Internet Trustmarks

Euro-Label is the European co-operation of national suppliers of Internet trustmarks. We stand for trustworthy online shopping and are prepared with a tested complaint management system in the event that disagreements between consumers and traders should arise. All traders with a Euro-Label Trustmark have successfully passed our intensive test procedure and are re-tested regularly.
- Euro-Label Germany
- Euro-Label Austria
- Euro-Label Poland
- Euro-Label Italy
- Euro-Label France
- Euro-Label Spain
- Euro-Label Malta
Since 2009 ATA and Euro-Label have been communicating each other for the cooperation between Asia-Pacific and Europe region. At the beginning of this year 2010, there was news that Euro-Label had decided to join ATA for a global trustmark alliance
