Fair Trade & the FAIRTRADE Mark

The FAIRTRADE Certification Mark is unique. It is the original fair trade consumer label. It was introduced by major third world development charities to ensure a better deal for producers. When a product carries the FAIRTRADE Mark it means the producers and traders have met Fairtrade standards. The standards are designed to address the imbalance of power in trading relationships, unstable markets and the injustices of conventional trade.

Fairtrade Standards, Workers & Organizations

Not all trade is fair! Workers at the beginning of the chain don’t always get a fair share of the benefits of trade. Fairtrade enables consumers to put this right. Fairtrade is an alternative approach to conventional trade and is based on a partnership between producers and consumers

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Highlight of What Makes Fairtrade Unique

The mission of Fairtrade Labelling is to connect disadvantaged producers and consumers, promote fairer trading conditions and empower producers to combat poverty, strengthen their position and take more control over their lives. The FAIRTRADE Mark signifies fairer trade conditions, thus providing more capacity for disadvantaged producers to combat poverty, strengthen their position and take more control over their future.  No other certification system has this as its starting point

Fairtrade standards address the imbalance of power in trading relationships

Unlike any other certification scheme Fairtrade empowers producers, tackles poverty and promotes development. These are things that make Fairtrade unique:

  1. Fairtrade is the only system that sets prices (for most products) that aim to cover the costs of sustainable production.
  2. Fairtrade helps farmers and workers to tackle poverty, improve the quality of their lives and invest in their futures.
  3. To support development objectives, Fairtrade favours organized small farmers in certain products.
  4. Fairtrade criteria aims to increase empowerment of workers.
  5. Producers are not simply beneficiaries; they are joint partners in Fairtrade.
The FAIRTRADE Certification Mark

The FAIRTRADE Mark certifies that international Fairtrade standards have been met. The FAIRTRADE label offers you a positive way to buy products in solidarity with those who produced them. Buying Fairtrade products helps producers struggling to improve their lives. The label is now available on thousands of products in around 50 countries